Year of the cocktail

From an artisanal creation made and garnished with grapes sourced from Sonoma county to the most authentic old-fashioned this side of Kentucky, cocktails with both personality and pedigree are in vogue. A stirring tour through the region's vaunted new cocktail subculture. PLUS: A pre-approved 2007 calendar of what, when, and where to drink well.

Josh Sens, Edited by Scott Hocker

Todd Smith sits on a cast-iron bar stool, gazing at the garnish on a cucumber gimlet beneath the moody lighting of a teardrop chandelier. Jazz piano plays. Ice rattles out of a tumbler. Couples, tucked away in high-backed booths, swap coquettish glances over sazeracs and whiskey sours.

Smith flips his menu to a page of recipes from the Prohibition era: the Rolls Royce, the Gin & Sin, the Aviation. Martinis are an option, but not with vodka. You could order a Manhattan, but the cherry would be brandied, not neon-dyed.

The doorbell, attached to an old telephone, rings. Outside, a young woman recites a password. The door cracks open, and she ducks through the entrance with the sheepish look of an uninvited guest at a celebrity bash. She asks for an old-fashioned. Smith smiles and nods. If she’d been Carrie Bradshaw requesting a cosmo, the barman would have fixed her with an icy stare.

“We’ll go a long way to accommodate a customer,” Smith says. “But a cosmo in the Sex and the City sense is not what we’re about.”

What Bourbon & Branch is about is a question that has stirred debate. Since opening last fall, on a tumbledown corner of the Tenderloin, the bar has been hailed as a long-awaited watering hole for cocktail purists and decried as elitist, an alienating hangout for spirit snobs. The business, which Smith runs with three partners, traffics only in premium liquors and hand-pressed juices. It shuns commercial cocktail mixes and bans saccharine-sweet sorority drinks. There are no soda guns, only individual bottles. The bar’s purified ice comes from a machine priced in the range of a luxury car.

In its reservation policy (you need one for a table) and haughty house rules (“The bartender is always right,” “Don’t even think of ordering a cosmo”) Bourbon & Branch takes cues from such trendy Manhattan bars as Milk & Honey and Pegu Club. But its jazzy sound track and underground ambitions reflect its debt to the surreptitious clubs of Prohibition. Its phone number is unlisted. Patrons are asked to “speak easy”—to order inconspicuously, as drinkers did when alcohol was outlawed—and to exit quickly, without a word.

Although the self-seriousness of Bourbon & Branch lends itself to satire (it’s not hard to see a bar that unlists its number but posts a website as three parts gin and one part shtick), its business draws on more than mere gimmickry. The place is packed for a reason: it stands at the forefront of a movement that is changing the way San Franciscans drink.

Unless you’ve been sleeping off a really bad one, odds are you’ve noticed a shift in Bay Area cocktail culture. The new ethos emphasizes whatever’s fresh and local, and favors the boutiquey over the mass-produced. Absolut is out. Artisan is in. Around the region, restaurateurs speak earnestly of their cocktail programs and shape their drink menus to the seasons. Many bartenders, eschewing big-name brands, are often pouring spirits from local distillers like Hangar One, Charbay, and Distillery No. 209.

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