Wild Wild West

The socialocracy leaves the city and its black-tie attire behind and goes country. Yee-haw.

Toto, I think we're back in Kansas.

It all began at a straw-covered parking lot, from which the 450 or so guests summoned to John Traina's Napa ranch for his biennial Fourth of July blowout were bused. Once guests arrived at the ranch, they stepped into a county fair fantasyland. "Western attire," read the invitation, and everybody complied. (Gucci, which had just sent down a cowpoke-influenced collection for next spring, was simply a couple seasons too late for this fete.)

There were, as in years past, rustic old carriages—45 wagons in total—lined up along the long driveway leading to the property's entrance. A man dressed in red, white, and blue like Uncle Sam and wearing stilts that made him eight feet tall greeted visitors: "Welcome, welcome." Inside were such down-home American attractions as cotton candy machines, shooting galleries, trampolines, fake-tattoo artists, photo booths, even roving magicians ("Pick a card, any card").

The guests—including the usual suspects from the San Francisco-Wine Country social axis, such as Norman and Norah Stone, Seth Matarasso, Sally Debenham, and Elizabeth Swanson (of Swanson Vineyards)—got into the spirit of the affair. There was Academy of Art's Elisa Stephens, spotted having her palms read. Urannia Ristow and O.J. Shansby lined up to get fake tattoos. Later in the evening, O.J.'s financier husband, Gary Shansby, won her a big teddy bear with his shooting prowess. It was an odd sight, though, to watch Gary walk around with his prize in his arms, even smooching the bear for a photographer. Who says VCs don't have a softer side?

If there had been a prize for best costume, however, it would have gone to host John Traina himself, who manages to outdo the guests at every ranch party he throws. This time, he turned up as an American Indian scout, complete with long braided hair, suede fringed pants, and a cowboy hat. He was barely recognizable to many guests.

"I always come as a cowpoke, so I thought I'd do something different this year," he said.

The Traina teens, Vanessa and Victoria, injected a jolt of youthfulness and sexiness into the biennial affair as they slunk around in revealing outfits—one in a barely-there halter and cowboy hat, the other in a strapless mini and braided hair. One of their friends, a teenage boy, came topless with war paint on his face and chest. The generation gap was never more apparent.

"It was, like, all the older folks, and then 18-year-olds, with little in between," remarked one single socialista in her late 30s, noticing the lack of eligible singles. Still, the girls got the party going, tearing it up on the dance floor after the buffet dinner, with others joining in for a square dance and a line dance. Now that Vanessa's also gone blond, the provocatively dressed sisters are a matched set—although they'll be broken up again this fall when Vanessa heads to Los Angeles for college.

In Lake Tahoe, a different faction of sociables was sweating it out

Hardly Strictly Bluegrass 2008

Editorial intern and bluegrass musician Brian Heffernan reviews the eighth annual festival's highlights.

ARTS

Treasure Island Music Festival 2008

The eyes at San Francisco magazine capture two days of good, clean, carnival-themed fun at the second annual festival.

START/ EDIT NOTES

Nellie's gotta go

Irascible, iconoclastic, infectious—what made Don Nelson this way?

PUB NOTES

Publisher's note

When you’re traveling, sometimes knowing what’s ahead is even more exciting than anticipating the unknown.

Slaughterhouse redux

In a follow up to San Francisco's August feature on the future of slaughterhouses, Incanto chef Chris Cosentino offers a view of the past with a look at his collection of vintage abattoir photos.

Readers' poll: Best restaurants 2008

Don't blame us—you said it.

BEST OF THE BAY

Best of the Bay readers' poll

Don't blame us—you said it.

REPORTER'S NOTEBOOK

The best investment advice you'll never get

For 35 years, Bay Area finance revolutionaries have been pushing a personal investing strategy that brokers despise and hope you ignore.

RESTAURANT SEARCH

SHOPPING GUIDE