Living small—and green—in the real world

Editor and writer Allison Arieff on changing the world, one 100-year-old house at a time.

By Joanne Furio, Photograph by Emily Polar

Anyone who has thumbed through shelter magazines and wondered who could live in such pristine, overly styled interiors will be happy to learn that Allison Arieff does not. Granted, the trailblazing former editor-in-chief of Dwell, who promoted a combination of design and sustainability long before it was fashionable (and helped the publication win a National Magazine Award along the way), does have a living room filled with furniture by some of the biggest names in modern design. Yet she practices what she preaches—living small—in a 1,200-square-foot home with her husband and their two-year-old daughter. It’s stylish, but not pristine. Arieff, who writes the By Design column for the New York Times, recently started a new gig as editor-at-large at Sunset magazine. Here, she offers her take on design and sustainability: “Green buildings don’t have to look like spaceships or hippie shacks.”

You recently moved into a Victorian after living in a San Francisco apartment for many years. How do you make an old place more modern? We’re sitting on some answers to that question. That’s a Saarinen womb chair, and a white plastic coffee table from Moroso that’s actually kid-friendly—it has no sharp edges. The sofa is vintage Scandinavian. My husband picked it up, and we had it recovered. The oak and paper cord chairs are by Hans Wegner, but they’re new, not original. We got them at Room and Board.

So, your advice is to offset traditional architecture with modern furnishings? The kind of contrast I find most interesting can be seen in the magazine World of Interiors, where musty old castles have extremely minimalist John Pawson furniture.

You have designer furniture in your living room, and you have a toddler. But obviously, you’re not of the plastic-slipcover mentality.
I remember a friend’s house in the ’70s that had an all-white living room. We sat on the edge of it and looked at it—we weren’t allowed in it. I don’t want to live that way.

Instead of a trendy baroque chair upholstered with mod graphics, you’ve gone for modern classics. Fashion and design are industries that need to have trends. You invest in either a cashmere sweater or the top you won’t be able to wear next season.

What’s your pet peeve? I’m not for what I call “witness-protection-program modern”—houses that look like someone just picked up the Design Within Reach catalog and ordered everything in it. Not that there’s anything wrong with DWR, but you have to have some sort of connection to your furnishings. All the big art pieces in this room belonged to my mother, who was an art appraiser. I have an emotional connection to them.

Modernism has really gone mainstream in the past 10 years. How has that trend manifested itself in the Bay Area, known as a bastion of traditionalism? Every time I drive around the city, I see a lot of facade renovations. I think people want modern.

Altering a facade can be pricey. How can someone update an exterior without breaking the bank? Modernize the landscaping. You can also make subtle changes to

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