November 2006
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Until the 1906 earthquake and fire destroyed all eight of the city’s downtown playhouses, San Francisco ranked right up there with Manhattan as a national hub for large-scale theatrical extravaganzas. One observer felt it was the only city in the country outside New York in which “a high-salaried player could be assured a long and lucrative run.”
The promise of big salaries and long runs may have crumbled along with the buildings, but San Francisco has regained its status as a topflight theater town. Today the city has around 160 theater companies—and there are more than 400 in the Bay Area as a whole, which makes it the largest center for the performing arts after New York and Chicago. Clearly, you could go to the theater six nights a week for a year and never see the same production twice. You probably couldn’t even keep up with the “don’t miss” plays, since this region has more than its share of talented actors, inspired directors, and lively, innovative theater groups. Even so, when it comes to big, splashy musicals and “important” dramas with star-studded casts, most Broadway producers long regarded San Francisco as just another stop on the touring circuit for cookie-cutter reruns of Les Misérables and Cats. The closest we’d get to a famous name was seeing a celebrity from a ’70s TV show starring in Annie Get Your Gun.
That’s all changed, though. Ever since Mamma Mia! opened here in late 2000, followed by Baz Luhrmann’s Broadway-style La Bohème (2002) and the Wizard of Oz–inspired Wicked (2003), the musical chestnuts have been joined by a slew of world and U.S. premieres—many shows (like these three) headed to Broadway after a San Francisco tryout. On top of that, we’ve been getting exclusive engagements of new plays, such as Tony Kushner’s incandescent Caroline, or Change, fresh from New York, with the original casts largely intact.
This can arguably be explained in three words: Carole Shorenstein Hays. Hays, a San Francisco native (her father is real estate magnate and Democratic powerhouse Walter Shorenstein), is a Tony Award–winning producer and the artistic director and a founding member of the city’s Shorenstein Hays Nederlander organization. For years, its Best of Broadway series focused primarily on presenting Broadway hits (and chestnuts) in San Francisco while producing major projects in New York. Now, however, Shorenstein Hays is prolifically developing shows here, too. Over the last couple of years, SHN’s three major commercial houses—the Orpheum and Golden Gate theaters, on Market Street, and the Curran, next to the newly renamed American Conservatory Theater, on Geary—have hosted no fewer than seven world premieres.
In a world dominated by Manhattan-based, male impresarios, Shorenstein Hays is the only female commercial producer in the country to own so many major theaters and work regularly on both coasts. (She has just opened a New York office for her production company.) She’s
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