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July 2008
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Best source for real estate info
Frustrated by a serious lack of buy-side information, investment
banker–turned–startup consultant–turned–full-time blogger Adam Koval
created the ultimate online resource for Bay Area real estate agents,
speculators, connoisseurs, and nosy neighbors. Noting stunning price
reductions and serving up the skinny on a new developer’s marketing
tactics, Koval’s portal, SocketSite,
is leading the region’s real estate discussion. The site may drool over
a Cole Valley dream house in one post and decipher a developer’s lingo
in the next: “An outdoor retreat” in Noe Valley’s newly completed
six-unit Summit, for example, means “a deck.” Launched in 2005, the
site now draws 10,000 visitors a day. socketsite.com
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