Frustrated by a serious lack of buy-side information, investment banker–turned–startup consultant–turned–full-time blogger Adam Koval created the ultimate online resource for Bay Area real estate agents, speculators, connoisseurs, and nosy neighbors. Noting stunning price reductions and serving up the skinny on a new dev­eloper’s marketing tactics, Koval’s portal, SocketSite, is leading the region’s real estate discussion. The site may drool over a Cole Valley dream house in one post and decipher a developer’s lingo in the next: “An outdoor retreat” in Noe Valley’s newly completed six-unit Summit, for example, means “a deck.” Launched in 2005, the site now draws 10,000 visitors a day. socketsite.com